PESTEL Self-Assessment

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How will growth in domestic markets be coordinated with growth in export markets? While the export manager is traveling abroad, does a local official monitor services for the international market?

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The budget allocated to the development of international markets is proportional to the objectives of opening export markets . Resources are available for training partners abroad. Financial resources are available to major foreign accounts for training. Does the opening of export markets require a higher cashflow, liquidity margin and forecast receipts and disbursements? What will be the cost structure? Are new agreements planned with financial partners in the event of a sudden increase in production or volume of inventories? How will profits be used? Are we planning to join an international innovation consortia and apply for project funding? Working capital investments in new development, promotion and market development activities is provided for.

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Does the appropriate skills and talent to implement, manage and grow the export market exists within the organization now or must it be recruited or contracted? Will key personnel be deployed out of country for the implementation of the Export Plan . You have consulted the legal terms of the country concerned? Arrangements with an agent or representative, are your contracts t clear to avoid any hassles and become employer even your intention was use an agent or representative? Ensure the legal status so that the resources are free to perform their work. A plan is in place to back-fill for key personnel deployed to the new market jurisdiction.

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How do you present your product abroad? A set of product specifications is prepared in the correct language(s) to facilitate the transfer of knowledge. Are resources available for training partners abroad? Is a resource available for training in major accounts abroad? Is a set of specifications already prepared for the transfer of knowledge and technology transfer? In what language? Should you instruct a key resource at head office to the implementation of the foreign solution? Who will assure the interim in his absence?

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Have we used the objectives stated in the Export Plan to identify potential target jurisdictions? Establishing a new distribution channel, or make preferred supply agreements ? Ather factors that will justify the ROI and budget allocated

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Have geographical advantages been identified that will optimize ROI?

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Does a strategic collaboration allow us to geographically segment the niche markets?

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Does the Export Plan set priorities?

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The market need is known to the company. We present our distinctive elements and the Customer need is clear. Our product meets a specified demand . Our value offering meets customer expectations.